Get UGC brand deals without having any followers or experience creating content.
Global brands pay regular people to film short videos about products they already use. You never post it, and nobody has to follow you. It's called UGC — and this is the playbook.
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What a brand deal actually looks like.
Not a mystery. This is the shape of the job, from the brief they send to the invoice you send back.
- They send
- The product, free, to your door. You keep it.
- You film
- One vertical video, 20–30 seconds, plus 2 alternate opening lines
- Where
- Your kitchen, your bathroom, your car. Phone camera, natural light.
- You say
- What the product does and why you'd tell a friend about it
- They run it
- As a paid ad on their own account. Your profile is never involved.
- Time spent
- Under two hours, prep to final export, using the templates
An illustrative brief, not a specific client's. Rates vary by brand, usage rights and how many videos you deliver.
Why is a phone video suddenly worth money?
Because the polished ad stopped working. Shoppers scroll past anything that looks produced, and they stop on someone who looks like them holding the product. That reaction can't be manufactured in a studio — so brands stopped trying, and started buying it from people who already own the thing.
That purchase is called UGC.
Four steps to your first one
Create a professional portfolio
Fill in the ready-made layout with your own work. No client needed to look like a creator brands want to hire.
Find & close brand deals
Pitch on the platforms that pay well and welcome beginners, using the negotiation script to close the deal.
Record & edit the video
Follow the step-by-step instructions, film on your phone, drop the clips into my CapCut templates.
Get paid
You send it over and you get paid. Brands pay from $50 per video to even $2,000 per month.
Want to be a UGC creator, but can't get the brand deals?
It's almost always one of these four:
You can't find the brands
You're searching where everyone searches, or pitching brands that never hire creators. Wrong door, no answer.
You can't get approved
You apply and hear nothing back. No script for the pitch, no idea what to charge, no answer when they push on rate.
You can't record and edit
Filming takes the whole afternoon, editing takes the night, and the result still doesn't look like the ads you see.
You have no portfolio
Brands decide in seconds. Without a page that looks like paid work, you never get to the conversation at all.
Four problems, one cause: nobody ever gave you the playbook.
You don't have a structured process for finding, negotiating and closing brand deals — so every one of these feels like a personal failure instead of a missing step. It isn't a talent problem. It's an access problem, and access is easy to fix.
Who's handing it over.
My name is Indy. I've made over 700 UGC videos and over six figures from it in the last four years.
I didn't start with an audience or a camera. I started with a phone and no idea what I was doing, and I spent years optimizing every part of the process — where to find brands, what to say when I pitch, what to charge, how to get a video shot and cut before lunch.
What I know now is that people don't fail at UGC because they aren't good enough on camera. They fail because nobody handed them a structured process for finding, negotiating and closing brand deals. Usually it comes down to two things: the portfolio, or where you're looking for the brands.
That's easy to fix once you see how the brand-deal thing actually works. So I wrote all of it down. The portfolio layout, the platform list, the negotiation script, the CapCut templates, the recording instructions. The validated process, handed over.
And I'm giving it to you for almost free. You pay the hosting cost, which is five dollars, one time. That's it. I'd rather have people out there actually doing this well than sitting on the process myself.
The ad budget didn't shrink. It changed hands.
Where it used to go
- A famous face and a licensing fee
- A production crew and a rented studio
- One expensive asset, shot once a year
- Something that announces itself as an ad
- A campaign nobody could repeat next quarter
Where it goes now
- A stranger who sounds like the customer
- A kitchen counter and a phone camera
- Thirty variations, tested and swapped weekly
- Something that plays like advice from a friend
- A creator they can book again next month
You don't have to be photogenic, charismatic, or interesting on camera. You have to own something and be able to describe it honestly. That's the entire qualification, and it's why this is open to you and closed to almost no one.
You never post it, and nobody has to follow you.
The video runs on their account
You film it, hand over the file, and the brand publishes it as their own ad. Nothing appears on your profile, so nobody in your life finds out unless you tell them.
Nobody asks about your reach
A brand buying UGC is buying footage, not an audience. Your follower count never comes up in the conversation — which is exactly why this pays when influencer deals don't.
Everything included in the playbook.
The portfolio layout, 100% ready
Professional from the first pass, and built to sell itself while you sleep. It carries your personality, which is what makes the right brands come to you instead of the ones you'd rather not work with.
The platform list
Where the deals that actually pay well live, and which of those platforms welcome beginners. No more pitching into silence from a blank search bar.
The negotiation script
Word for word: the opening pitch, the rate reply, the usage-rights push-back, and the follow-up that closes. You stop improvising the part that decides what you get paid.
My CapCut templates
Drop your clips in and the edit is done. Minutes of recording and editing instead of hours — this is the part that took me years to compress.
Step-by-step recording instructions
Simple instructions for what to film and what to say, in order. You never stare at your phone wondering how to start.
The cheap setup
The inexpensive kit I use to record. Optional to start — a phone with an internet connection is genuinely enough for your first video.
UGC Games — earn while you learn
Most programs ask you to finish first and earn later. This one doesn't. UGC Games is my strategy for putting money in your pocket while you're still working through the playbook, so you're not waiting on a finish line to see your first payment.
What the money looks like as you go.
Before you have anything to show, brands will still send you the product to film. You keep whatever you review.
With a portfolio and a handful of deliveries behind you, brands pay per video — and your rate climbs with every one you hand over.
Per brand, every month. This is what opens up once a video you shot actually performed for them and they want more.
You do this from home and put in as much or as little time as you want. Some treat it as extra income. Others build a full living from it. These figures are not a guarantee of income and your results will vary.
Be honest about which one you are.
Open the playbook if you:
- Want brands paying you for content, on your own schedule.
- Are starting with nothing — no audience, no reel, no client.
- Own a phone and have somewhere to film in your home.
- Care more about closing the first deal than reading about it.
Skip it if you:
- Are looking for income that arrives without work.
- Want a system that runs itself from week one.
- Would rather not appear in a short video at all.
- Can't name a single product you'd recommend.
Frequently Asked Questions
Does this show up on my profile?
Never, unless you decide to put it there. The file goes to the brand and the brand runs it from their own account as an ad. Your feed stays exactly as it is.
I have almost no followers.
Then you're the normal case, not the exception. The brand is licensing footage to run on their channels — your audience size has nothing to do with what they're buying.
I've never created content before.
Then start at step one and follow the order. The playbook was written for someone who has never done any of this: portfolio first, then the pitch, then the filming, then the invoice.
I've never edited a video.
You won't be editing from scratch. My CapCut templates already have the cuts, pacing and captions built — you drop your clips in and it's assembled.
What do I need to buy?
Nothing, to start. A phone and internet is the whole requirement. There's a cheap gear list inside for when you want your footage to look sharper, and it's optional.
How do I find brands that hire beginners?
That's what the platform list solves. It names the specific places where the rates are decent and a first-timer can actually get accepted, so you stop guessing where to apply.
What do I say when a brand replies?
You read from the script. It covers the first message, how to answer the rate question, what to say when they want extra usage rights, and the follow-up that gets a yes.
How fast does the first deal come?
That depends entirely on how quickly you build the portfolio and how many brands you contact. I can't put a date on it. What I can remove is the guesswork about where to pitch and what to write.
Why is it only $5?
The playbook itself is free. The $5 is a one-time hosting fee that covers giving you access to it. I'd rather have people out there doing this well than sitting on the process myself.
What happens after I pay?
You get access to the playbook straight away, and an email with the portfolio layout, the platform list and the CapCut templates. Start with step one the same day.
Get your first brand deal.
The UGC Playbook
The $5 is a one-time hosting fee for access to the UGC Playbook. Earnings figures on this page are illustrative and are not a guarantee of income.